Mark Hurd Executive Briefing

Mr. Hurd speaking at conference managed by FSMG. FSMG managed every aspect of this conference including the third party sponsorships that included customized gobos of the sponsor’s logos displayed on the walls of the general session.

During one of our larger internal HP events, we had the opportunity to work with Mark Hurd and his executive team as our key note speaker during the opening session of the conference of 2,200+ HP account managers from the United States, Canada and Latin America.  As a result of that program, we were hired by Mr. Hurd’s executive assistant to manage a series of Executive Briefings over a year’s time.  There were four different versions of the briefings which took place across the United States and Canada”

  1. Enterprise and global accounts
  2. Public sector accounts – federal, state and local government, education, healthcare
  3. Small/medium businesses
  4. Distribution channel partners

FSMG managed every aspect of this program, from personalized hardcopy invitations, venue research and negotiation, registration, signage, food and beverage management, audio/visual management, security, onsite support and overall budget and timeline management  We were not allowed to take photos at these briefings nor have we secured permission to share any of the invitation artwork.

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Food and beverage management

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